Priority #3 – Satisfy the Customer

The market is demanding cleaner, naturally produced food. Customers thrive on key words such as “non-GMO” “gluten-free” “no preservatives” “no artificial flavoring” “USDA organic” “antibiotic-free” and “grass-fed.” Why the sudden shift? Why are today’s customers consumed with things like transparency, labeling, and ingredient lists? Why are huge, and very successful, corporations bending to meet their needs? Could it be a paradigm shift in our culture? Or, something deeper that is yet unknown?

Last year we had the opportunity to speak on behalf of some of our customers in a national documentary, Organic Rising. Expected to be released later this year, it captures America’s explosive agricultural awakening through the voices of inspired mavericks and captivating visionaries who spearhead the country’s organic revolution. Years in the making, this feature documentary, for the first time ever, defines the positive impact organic agriculture has on human health and the environment while chronicling the movement’s implementation and participation in the USDA organic standards, its stunning growth, and the dynamic future that lies ahead. Organic Rising director Anthony Suau will share with us his findings at our upcoming seminar. Here’s a sneak peak of what’s to come.

Anthony Suau is a Pulitzer Prize and an Emmy Award winning journalist. For thirty-five years he has documented the effects of major events on the lives of people around the world with a specific focus on revealing social, economic and political injustice. For more than twenty of those years he worked as a contract correspondent for TIME and the National Geographic Magazine. He is the author of four books and his work has appeared in thousands of publications, museums and films worldwide.

Our seminar, Next Generation Farming: Yesterday’s Wisdom + Today’s Technology = Our Future, will be held from 8:30 a.m. – 5:00 p.m. Tuesday, January 26 at the Timber Creek Convention Center, 3300 Drew Avenue, Sandwich, Illinois 60548. A block of rooms have been reserved at the Timber Creek Inn & Suites (attached to the convention center) 630-273-6000. Please note, there is no charge to attend this seminar. Reservations were due by January 18, but we have a limited number of seats available. Please RSVP to AgriEnergy Resources 815-872-1190 or

P.S. For daily seminar updates, like us on Facebook and follow us on Twitter.

Categories: AER Events | Tags: , , | 1 Comment

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  1. Pingback: 4 more days! | Daily Dirt

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